Motorola Visual ID System

With a freshly reformulated brand positioning, Motorola asked us to delevop a new visual identity system for the masterbrand and all franchises, with a premise of developing a simple, yet striking visual language.

We developed two pathways; one focused on “amplifying through human interaction” inspired by the design that reacts to user actions and amplifies their reality and experience in life; and another focused on “amplifying through new perspectives”
inspired by the design that reflects, expands and multiplies our actions and possibilities.

Pharus, 2019


Caio Reis
Erick Fugii
Luca Bacchiocchi

Caio Reis, 2018