Motorola Visual ID System

With a freshly reformulated brand positioning, Motorola asked us to delevop a new visual identity system for the masterbrand and all franchises, with a premise of developing a simple, yet striking visual language.

We developed two pathways; one focused on “amplifying through human interaction” inspired by the design that reacts to user actions and amplifies their reality and experience in life; and another focused on “amplifying through new perspectives”
inspired by the design that reflects, expands and multiplies our actions and possibilities.
 


Pharus, 2019

Team:

Caio Reis
Erick Fugii
Luca Bacchiocchi