Schweppes Premium Drinks
Planning to launch the first alcoholic product in the Brazilian market, Coca-Cola invited us for the challenge of creating the concept, visual language, packaging and content for a ready-to-drink line within the Schweppes brand that unites classic & contemporary.
We started from an extensive research process, seeking insights from experts in artisanal distilleries and mixologists from São Paulo’s most renowned bars, and also analyzing the visual codes present in the packaging of alcoholic beverages, such as finishing and materials, in order to understand the composition of the sensory elements of these products.
After the immersion phase, the experimentation process was done at our creation studio, a space dedicated to artistic experimentation, in downtown São Paulo. Mixing different materials such as water, pigments and lenses, in addition to collage and photography techniques, were made to arrive at the first idea about the sensory of the identity of the new Schweppes line.
Coca-Cola Brasil, 2020
early studies
The collage process inspired both the visual creation, by mixing present in the elements of identity, and the verbal side, by the conception of “social flavor” idea, which exalts the mixture between people and moments.
As a result, we reached an elegant, young, flexible and coherent identity, which could express personality in its simplicity. The visual coherence is revealed in the easy identification of Schweppes codes, throughout the language, and flexibility represented in the infinite possibilities of the color code, by the diversity of the drinking universe.
Caio Reis, 2018