Suvinil

Inspired by the classic colors of the brand - yellow, red and orange - we created a new visual identity for Suvinil, the most traditional Brazilian paint brand, based in one of the fundamentals of painting: the combination of tones to create something new.

In the overlap of the yellow and red squares, orange appears. The logo and the graphic elements of the visual language also refer to a color guide, where rotating layers show nuances between colors, representing Suvinil's range of portfolio.

Interbrand, 2016-18

Team

Sergio Cury (creative director)
Leandro Strobel (coordinator & visual id)
Caio Reis & Natalia Zomignan (visual id)
Carlos Teles (packaging design)
Pedro Kastelic (verbal design)
Erick Fugii (motion graphics)