Modular Furniture
System for Coca-Cola’s
Brand Activations
Pharus, 2019
A modular furniture system designed for Coca-Cola brand activations across festivals and events. Built from simple, widely available materials such as scaffolding, pallets, and OSB boards.
The project explores how low-cost, industrial elements can be reconfigured into a flexible and scalable spatial system, adapting to different contexts, audiences, and formats. Each component is designed for easy assembly, transport, and expansion, allowing structures to grow organically with the needs of each activation.
At its core is a modular picnic table composed of just three basic modules, capable of infinite arrangements. Shifting from intimate setups to large communal configurations.
The result is a pragmatic yet expressive system that transforms constraints into possibilities, enabling dynamic, adaptable environments for brand experiences.
The project explores how low-cost, industrial elements can be reconfigured into a flexible and scalable spatial system, adapting to different contexts, audiences, and formats. Each component is designed for easy assembly, transport, and expansion, allowing structures to grow organically with the needs of each activation.
At its core is a modular picnic table composed of just three basic modules, capable of infinite arrangements. Shifting from intimate setups to large communal configurations.
The result is a pragmatic yet expressive system that transforms constraints into possibilities, enabling dynamic, adaptable environments for brand experiences.