Future Farm (Fazenda Futuro)
Hardcuore, 2021
A global campaign for Future Farm (Fazenda Futuro), marking the brand’s visual refresh and international expansion.
The project centers on turning the product packaging and visual branding into the protagonist, placing it in unexpected, site-specific contexts where it interacts with the real world in bold and unconventional ways. By shifting scale, environment, and perspective, the campaign reframes the product as both object and message.
Blending humor, disruption, and strong visual impact, the work challenges expectations around plant-based food while amplifying the brand’s new identity.
The result is a striking and adaptable campaign system that positions Future Farm as a provocative and forward-thinking player on the global stage.
The project centers on turning the product packaging and visual branding into the protagonist, placing it in unexpected, site-specific contexts where it interacts with the real world in bold and unconventional ways. By shifting scale, environment, and perspective, the campaign reframes the product as both object and message.
Blending humor, disruption, and strong visual impact, the work challenges expectations around plant-based food while amplifying the brand’s new identity.
The result is a striking and adaptable campaign system that positions Future Farm as a provocative and forward-thinking player on the global stage.