Galeria Mercúrio
2020
Visual identity for Galeria Mercúrio, a photography collective, studio, and store.
The project is built around the deconstruction and reconstruction of Mercury’s symbol, translating its fluid, transformative nature into a dynamic identity system. By breaking the mark into modular elements, the design creates a language that shifts, recombines, and evolves across different applications.
Balancing structure and experimentation, the identity reflects the collective’s multifaceted practice—bridging artistic production, curation, and commerce.
The result is a flexible and expressive system where the logo itself becomes a tool for composition, mirroring the exploratory spirit of contemporary photography.
The project is built around the deconstruction and reconstruction of Mercury’s symbol, translating its fluid, transformative nature into a dynamic identity system. By breaking the mark into modular elements, the design creates a language that shifts, recombines, and evolves across different applications.
Balancing structure and experimentation, the identity reflects the collective’s multifaceted practice—bridging artistic production, curation, and commerce.
The result is a flexible and expressive system where the logo itself becomes a tool for composition, mirroring the exploratory spirit of contemporary photography.
Credits
Caio Reis
Lívia Takemura