Schweppes Premium Drinks
Pharus, 2020
Coca-Cola invited us to create the concept, visual language, packaging, and content for Schweppes’ first ready-to-drink alcoholic line in Brazil, balancing classic heritage with a contemporary edge.
Our process combined in-depth research with distillers and São Paulo mixologists, alongside a study of alcohol packaging codes to understand the category’s sensory cues. This led to an experimental phase in our studio, where we explored materials, pigments, lenses, collage, and photography to shape the brand’s identity.
The collage approach informed both visual and verbal directions, culminating in the idea of “social flavor”, celebrating the blend of people and moments.
The result is an elegant, youthful, and flexible identity that stays true to Schweppes’ recognizable codes while allowing for expressive variation across a rich, diverse
color system.
Our process combined in-depth research with distillers and São Paulo mixologists, alongside a study of alcohol packaging codes to understand the category’s sensory cues. This led to an experimental phase in our studio, where we explored materials, pigments, lenses, collage, and photography to shape the brand’s identity.
The collage approach informed both visual and verbal directions, culminating in the idea of “social flavor”, celebrating the blend of people and moments.
The result is an elegant, youthful, and flexible identity that stays true to Schweppes’ recognizable codes while allowing for expressive variation across a rich, diverse
color system.